Who is HEYiGUY?
HEYiGUY is a pseudonymous creative technologist and digital experimenter. He builds funny, uncomfortable, technically unusual projects with AI, usually to explore what happens when intelligent systems are asked to misunderstand, imitate, desire, remember, or fail.
In the physical world, I make experiences for actual humans. This is what I do after they go home. The name stays separate on purpose: the experiments can get strange without turning the rest of my life into supporting evidence.
I do not write much code by hand. I direct agents, test what they produce, and keep changing the system until it behaves incorrectly in the right way.
HEYI is what I call AI here. It writes a lot of the code. I choose the premise, steer the behavior, test the outputs, break the boring versions, and take responsibility for whatever makes it onto the page.
THE MANIFESTO.
AI is becoming extremely capable and strangely uniform. I am interested in the uses that do not fit inside a productivity demo: adult uses, personal uses, bad games, emotional simulations, model failures, private tools, and experiments that may not deserve to become companies.
I use whatever makes the project work: hosted models, local models, open systems, closed systems, and agents that sometimes need to be reminded what reality is doing. No single provider or deployment style gets to be the moral center of the work.
Creative freedom does not require pretending consequences do not exist. The stranger the premise gets, the more deliberate the execution has to be: consent, privacy, labels, limits, and the occasional moment of asking whether the joke is carrying enough weight.
Primary duty: emotional support. Secondary duty: standing directly where the chair needs to go.
OPERATOR ZERO-TWO
THE JUICE.
Chief Human Resource Officer
My official name is redacted. I may or may not be in the witness protection program, so please address me as The Juice. HEYiGUY pulled me out of a sweaty swamp when I was only a few months old, and I have been supervising poor decisions ever since.
My management style includes aggressive affection, sudden audits, and judging every project from the safest possible distance: directly on top of the human responsible. I do not code, but I do know when the room has become too quiet.
Workplace protocol:
SEND A SIGNAL.
Have a strange model-behavior question, a questionable collaboration, or a bad premise that still deserves careful execution?
Contact HEYiGUY mail